As Chief Marketing Officer at Coinbase, Kate Rouch oversees global brand, product and performance marketing. She joined Coinbase after more than a decade at Meta, most recently serving as Global Head of Brand and Product Marketing for Instagram, WhatsApp, Messenger, and Facebook. During her time at Meta, Kate’s marketing teams were awarded with numerous global advertising awards, including two Silver Lions at Cannes. Throughout her tenure at the company, monthly active users grew from ~500 million to nearly 3 billion people worldwide.
Telling inspiring stories on the world stage is what gets Kate out of bed in the morning – along with her two toddlers.
“I try to help voice the pressures I feel (and strategies I use to manage) in succeeding as a working mom with young children,” she said. “I always seek to lift up excellence around me. I have been fortunate to be in the position to promote and amplify many of the women on my teams over the years.”
Kate, who is based in the San Francisco Bay Area, is also an avid equestrian.LinkedIn | Instagram | Twitter