In 2016, Shontay Lundy became tired of using sunscreen that left a white residue, so she decided to leverage her MBA and knack for business to develop a melanin-friendly option for women who look like her. She is now the CEO, creator, and founder of Black Girl Sunscreen (BGS), a groundbreaking product brand that has not only provided women with darker skin tones a healthy option to protect their skin, but cultivated a strong reputation for empowering black women. In January 2021, BGS launched in several ULTA locations across the country and currently Black Girl Sunscreen is the only indie, Black-owned product sold in Target’s sun care section full-time. Shontay has continued to fuel her passion by traveling the world, educating women of color.
“BSG is educating our community about the harsh realities of sun damage to Black and brown skin,” says Shontay. “The goal is to be a global brand, where all Black and brown people can find and utilize our products.”
She has emerged as a thought leader in the beauty industry and her success has been chronicled by Forbes, Business Insider, Teen Vogue, InStyle and countless other national publications. Shontay also takes social missions seriously – in 2020, she successfully challenged Instagram to verify deserving Black businesses with a blue check through her #VerifyBlackBrands campaign. Shontay resides in Southern California with her three bulldogs and enjoys skiing, hiking and yoga on days off.Find her on Instagram | Twitter | LinkedIn