Erica Buxton


Erica Buxton is the CEO of Hello Bello, a hyper-growth consumer goods and e-commerce company founded by actors Kristen Bell and Dax Shepard. The couple, who have been married since 2013 and have two daughters, created Hello Bello to “eliminate the choice many parents have to make — deciding between what’s best for their kids and best for their budget.” And according to Erica, they’re so much more than diapers and personal care. The brand believes in “Premium For All” and is committed to “sustainably building better-for-you products at better-for you prices.”

Before joining Hello Bello, Erica ran strategy and finance at Mattel and served as COO for Razor USA. She is also Executive Chairman at EQtainment, an educational media and technology company pioneering emotional intelligence games and content. While studying for her BS in Chemical Engineering, Erica interned at a diaper factory — a role that has undoubtedly suited her for her current position at Hello Bello. 

“I love working for a mission driven company,” says Erica, who often reminds herself (and her kids) that success is doing your best every day. “That’s all anyone can do.”

Find Erica on Twitter.