Maria Karr

“To me, success is about accomplishing something that you thought was not possible before — pushing the boundaries and carving your own path, despite the circumstances.”

Maria Karr is the ​​co-founder and CEO of Rumore Beauty, the first and only platform dedicated to discovery of Russian beauty in the US. Born and raised in the Siberian city of Barnaul, Maria was inspired by the beauty secrets of her ancestors and wanted to introduce beauty lovers in the States to clean, natural skincare and haircare formulations based on authentic botanicals and traditional recipes from her home country. Rumore was born in 2021, and offers a curated assortment of cruelty-free products based on rigorous European clean beauty standards. 

“She is shaping the future of beauty!” says Alisa Pospekhova, who nominated Maria for the Hall of Femme. But what does this R-beauty pioneer love most about her work? “Knowing that our products help others feel more comfortable in their own skin is priceless,” says Maria. “I’ve had many clients reaching out to me saying how Rumore Beauty has become a game-changer and transformed their beauty routines — testimonials like this keep me going and push me further in my business journey.”

Before launching Rumore, Maria spearheaded PR, communications and influencer marketing efforts for beauty and wellness brands like LANEIGE, Innisfree, and Restylane, and shared her expertise as a lecturer at Baruch College. She later founded Hillcrest Communications, a full-service PR, copywriting and integrated marketing communications agency dedicated to helping young and emerging brands in the wellness, beauty, and consumer tech space. When she’s not shaping the future of beauty, she’s running marathons, traveling with her husband, and spending time with her two dogs, Pixie and Chase.

Find Maria on Instagram.