Orchid Bertelsen


Orchid thrives on building businesses. She is an early-stage startup advisor, investor and the Chief Operating Officer of Common Thread Collective, an agency that helps ecommerce brands grow profitably and entrepreneurs achieve their dreams. Prior to joining CTC, she was the Head of Consumer Experience Strategy and Innovation at Nestlé USA, where she evaluated and tested emerging technologies like artificial intelligence, voice assistance, AR/VR for a portfolio of 40+ brands, including Coffee-Mate, Toll House and DiGiorno. 

“For me, (success) is the ability to drop the ladder down behind me to elevate other women and help them achieve their professional dreams - I invest in women-founded NFT projects, women-founded companies, and help connect amazing women with people who can mentor, guide, and give advice,” says Orchid. “I also want to be able to show up for my loved ones in the way that I want to and that they deserve, this especially applies to my daughter. I want her to be proud of me and the way that I move about the world.”

Orchid lives in Hayes Valley, CA, with her husband and 5-year-old daughter, and loves to travel back to Taiwan, where her family is from.

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