Sarah Deiter

Sarah is the co-founder, owner and creative director of Makers & Allies, an award-winning design and branding studio exclusively for the wine, craft and spirits industries with a client roster that includes Templeton Distillery, Napa Valley Wine, Outpost Cannabis, and more. In 2020, the California Polytechnic State University-San Luis Obispo alum was named to Wine Enthusiast's 40 under 40 for her work in the industry. But for Sarah, success is measured by those around her. 

“I'm a people person through and through. I love helping my clients and employees be successful and happy in their endeavors,” she said. “The creative work I do at Makers & Allies is fun and exciting, but at the end of the day, it's just an avenue for that true motivation in making people happy. If I was just making creative work in a garage by myself, I wouldn't be as fulfilled, but seeing the creative work come to life and help businesses succeed and team members grow in their careers, that gets me jazzed.”

The San Luis Obispo resident is also a new mom, amateur gardener and leisure enthusiast. “I'm a big fan of working to live, and not the other way around,” she says. “Mine includes time in nature, laughter with friends and family, and feeling content and at ease.”

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